The Announcement: An Unexpected Collaboration
Do you remember the Jonas Brothers, the trio of Kevin, Joe, and Nick, who gifted us with hits like ‘Burnin’ Up’ and ‘Sucker’? Or TXT, the sensational South Korean K-pop group that debuted in 2019 and has been creating ripples in the music world ever since? Well, now you can imagine the dynamic musicality that is birthed when these two powerhouses collaborate. That’s right! The Jonas Brothers and TXT have joined hands to create an electrifying disco track titled ‘Do It Like That’, which was launched into the music world on July 7th, 2023.
In a cute Instagram video last month, the artists announced that fans could pre-save the song. The video showed both groups jamming and dancing in the studio together, raising the anticipation bar even higher.
The Viral Dance Video
But that’s not all! Accompanying this energetic tune is a vibrant music video that has already surpassed the 16 million view mark on YouTube. The video kicks off with Nick Jonas at the forefront, with Joe and Kevin strumming the guitar. At around forty-two seconds in, Yeonjun from TXT enters the scene, followed by the rest of the band for a vibrant dance extravaganza. Not only is the video visually appealing, but it also showcases the power of music collaborations in expanding fanbases and boosting an artist’s exposure.
Fun fact: TXT’s Hueningkai, who’s just 20 years old, described this collaboration as a dream come true, having looked up to the Jonas Brothers during his childhood.
The Impact and Fan Reactions
The reception of this collaboration has been nothing short of phenomenal. Fans from both sides expressed their excitement and appreciation for this unexpected yet splendid team-up. Social media platforms are abuzz with reactions, and a #DoItLikeThat dance challenge is trending worldwide. This alliance exemplifies how music transcends boundaries, bringing artists together to create something extraordinary and fresh.
So, how do you feel about this exciting collaboration between the Jonas Brothers and TXT? Do you foresee more such cross-genre collaborations in the future? Let us know in the comments below. We can’t wait to hear your thoughts! https://youtu.be/PM0-f3AM0KM